Handala Markets are a national commercial concept in Algeria. The first Handala market opened in Boumati, El Harrach. Later, the concept expanded to other cities. In October 2024, a new Handala market opened in Boufarik, within the wilaya of Blida.
Concept and Commercial Structure
Handala Markets operate as a grouped retail space rather than a single store. The market brings together many small shops in one location. Each shop sells different products. As a result, customers can find varied items during one visit.
Products and Target Customers
The shops inside Handala Markets serve women, men, and children. Clothing and shoes form a large part of the offer. In addition, cosmetics and household supplies are available. Moreover, the market includes items for children, such as bicycles, scooters, and ride-on toy cars. Therefore, the product mix focuses on daily and family needs.
Ownership and Management
Handala Markets are owned and managed by the Handala family. The same ownership structure applies to different locations across Algeria. Consequently, the Boufarik branch follows the same general concept as earlier markets.
Role in Boufarik’s Shopping Landscape
Handala Markets add a new form of organized shopping to Boufarik. They stand between traditional popular markets and modern retail stores. At the same time, they respond to everyday purchasing habits. Thus, the market complements existing shops without replacing them.